A practical Google Business Profile checklist for local businesses

Make the basics reliable

Check that the business name, main category, address or service area, telephone number, website and opening hours match the information customers see elsewhere.

Special opening hours matter. Incorrect bank-holiday information can lose trust at exactly the moment somebody is ready to visit or order.

Build a review habit

Ask genuine customers for honest reviews at an appropriate point. Reply consistently, protect personal information and use repeated questions or complaints to improve the business—not merely the replies.